english for marketing

Want to Improve Your English for Marketing? Follow These 5 Steps.

Share this article

Business English For Marketing

Marketing is probably my favorite business topic.

In the Oxford Dictionary, it is defined as the action or business of promoting and selling products or services, including market research and advertising.

To me, marketing means communicating your ideas to the right people. These people, ideally, are looking for your solution.

When you learn English for business, knowing what you are learning English for is a great help. Your why, such as English for marketing, technology or accounting, is a good motivation and makes learning more enjoyable.

That’s why I was happy when a reader sent me the following question:

“I want to learn more about English for marketing. Where do I start?”

marketing english

*Note: This article may contain affiliate links, which means we may receive a small commission, at no cost to you, if you make a purchase through a link.

Whether you want to grow your personal brand or reach customers for your new product, here are 5 suggestions to learn business English for marketing effectively.

Start with a course or textbook as a guide.

A good textbook or online course is a good guide. These resources are a good start, but you will have to use more than one resource to learn successfully.


Textbook: Professional English for Marketing


Cambridge English for Marketing

Free Business English course: Marketing and Sales This free 6-week course is a basic introduction to marketing for English learners.

Watch video lessons and listen to podcasts about English for marketing.

business English for marketing

Videos are mainly for listening practice and you will also learn some new expressions.

Video lesson: the difference between customers and clients

Video lesson: power verbs

Business English Pod This website has a great selection of video and audio lessons about marketing for intermediate learners.

Read marketing articles in English.

english for marketing vocabulary

You will learn something about the newest marketing techniques. At the same time, you will improve your reading skills in English. These are my favorite websites for information about marketing.

  • Hubspot This is my favorite blog with useful advice and clear information.
  • Quicksprout This is another one of my favorite blogs about marketing. The information here is more detailed and the articles are longer.
  • Inc. If you are looking for some inspiring examples from real companies, Inc Magazine is a great resource for you.
  • Duct Tape Marketing This is an informative blog with clear advice. The website also has a nice podcast.

Learn new words and phrases for the marketing field.

You can find more great English resources in the Globify Business English toolbox.

Don’t forget to practice writing and speaking!

The resources and suggestions above are useful as input.

Meaning of ‘input’

In addition, you need to apply what you have learned in order to improve your English for marketing.

Here are some ideas to practice your writing and speaking skills:

  • Write a post for Twitter or LinkedIn, get feedback on your writing from a tutor or Grammarly, then post it!

Grammarly proofreader

  • Practice the pronunciation of the new words you learn by using Forvo.

Forvo

  • After listening to a podcast episode or reading an article, record your comment or reaction about one idea you liked. Get feedback from fluent speakers on Rhinospike.

Rhinospike

  • Write a summary of a podcast episode or article and get feedback by your tutor or on Write&Improve.

Write&Improve

More useful tips:

How to improve your Business English writing

Free tools to improve your pronunciation

Business English toolbox

Call to Action

What is your favorite business topic? What is ONE thing you will do to improve your English in that area?

Let us know in the comments below!

Happy learning!


Share this article

Leave a Comment

Your email address will not be published.